PMA PURSUES NEW MEMBERS WITH NEW VIGOR
Competing for the attention of corporate heads of marketing and promotion, the Promotion Marketing Association has recently launched a new initiative to increase the attractiveness of the organization to prospective members and increase their traction with existing members.
They have recently completed a recruiting package extolling the benefits of membership and the value the PMA provides for distribution at tradeshows, events and other assemblies of industry professionals. Working with long time creative partner Mutant Media, the high impact kit is customizable around a given prospect's needs and goals, and able to be updated with fresh content on an ongoing basis, lowering overhead costs for the full endeavor. The PMA also continues to collaborate with Mutant Media in promoting their annual series of events and seminars.