3.0 Website Redesign

Wacom, the international innovator of stylus- and tablet-based computer input devices, sought to boost the user friendliness of their online storefront. In so doing, they contracted technical leader NTT Data to design and build their online storefront. NTT, in turn, contracted Mutant Media during conceptual stage to design a more intuitive, user-friendly, and mobile-ready interface for browsing and ordering merchandise from Wacom. The design process involved reconsidering how Wacom organizes their product catalog to better fit how consumers user their merchandise, as well as testing user experiences on desktop computers, iOS and Android tablet and handheld devices.