Fuel

As an effort to fight “menu fatigue”, Aramark’s annual Fuel campaign introduces new menu options to high school diners throughout the school year. Since 2010, Mutant Media has worked with Aramark’s K-12 marketing team to name dishes and promote them via a monthly campaign of posters, point-of-purchase signage, web/social media promotions, morning announcements and more. In addition to students, we develop marketing materials to on-board cafeteria workers, including food prep videos and a monthly implementation guide.